I don’t just bringproducts in.I get them intothe market.

Let’s talkMy goal

The distancebetween a goodproduct and aselling productis the ground.

Many good products come from overseas. Only some of them truly enter the market.

The gap is not only in shipping, pricing or paperwork. It is in understanding the ground: which product belongs in which store, how it should be presented, how demand is created, and how to make sure it doesn’t just reach the shelf – it moves from it.

Let’s talk
Benny Reichman

Inside the market

Over a decade inside theMarket. Not around it.

For more than a decade, I have worked inside the world of food, import and distribution – with import companies, manufacturers, retailers, private stores, kiosks and everyday points of sale.

That experience taught me one clear thing: good import is not measured only by whether the product arrived.

It is measured by whether the product enters the right places, gains visibility, starts selling and becomes part of the shelf.

With BENNY’S, I bring that market knowledge into every process – relationships, experience, commercial

instinct and personal responsibility for the journey each product takes.

Brands I’veworked with

A decade of moving imported food brands onto Israeli shelves — from the container to the checkout.

  • Kemach
  • Reisman's
  • Lieber's
  • Mehadrin
  • Ronzoni
  • Taanug
  • PowerBoost
  • Life

I build the product’s route into the market.

Every product needs more than import. It needs the right entry, the right placement and a real reason for customers to pick it up.

  1. Products with real potential

    I look for food brands and products that have a reason to succeed here: taste, difference, visibility, price or a clear market need.

  2. Not every good product fits as is

    I look at how the product meets the Israeli consumer: packaging, category, price, audience, sales points and shelf environment.

  3. Connecting to the right points of sale

    I don’t stop at making the product available in the country. The goal is to get it into stores, chains, kiosks and places where it can actually sell.

  4. So the product doesn’t just sit – it moves

    Once the product is in, the work continues: visibility, availability, commercial push, field connection and understanding what it needs in order to keep selling.

My process

From product discovery toreal shelf presence.

  1. Discover

    I identify products and brands with true potential for the Israeli market.

  2. Evaluate

    I examine fit: category, price, audience, packaging, advantage and competition.

  3. Enter

    I lead the market entry process — import, positioning, commercial connection and sales points.

  4. Distribute

    I help the product reach the places where it has a real chance to succeed.

  5. Move

    I keep following, pushing and learning from the field — building long-term shelf presence.

Theimportengine

For me, import is not the finish line. It is only the beginning of movement.

Let’s talk